Since September 1, 2026, a unified identification mark for mini-dramas has officially been in use. Inspired by the moss flower and rendered in gold on a red background, the mark first appears in the opening credits of Category I mini-dramas and has been aptly dubbed the industry’s unified “ID card.” On the same day, the Measures for the Administration of Mini-Drama Development took effect, setting clearer industry standards on both the regulatory and visual fronts.
According to public reports, the Beijing Municipal Radio and Television Bureau simultaneously launched new-format distribution licenses and filing numbers, and the first batch of mini-dramas has obtained distribution licenses or online filing numbers—a sign that an “identifiable, traceable and manageable” broadcasting order is rapidly taking shape. For platforms and producers alike, the unified mark is not only a compliance requirement but also a brand signal to users of “compliant production and trustworthy content.”
From an industry perspective, the unified mark and the tiered classification system reinforce each other: key productions go through stricter review and licensing, while ordinary and other categories are filed and reviewed under the applicable rules. This helps squeeze out low-quality and non-compliant content and channels resources toward premium productions.
HESHU Insight: When “Does it carry the mark, and which category is it?” becomes the first thing users and channels look for, content providers will no longer compete on media-buying efficiency alone, but on script quality, production standards and compliant delivery. For teams working on both live-action short dramas and AIGC content, embedding labeling, filing and final-cut review into the production workflow early is key to maintaining a steady release cadence under the new regulatory regime.