Powered by technology and content
HESHU Group (合恕寰宇) builds a closed-loop short drama ecosystem, from creative development and production to global distribution and our own HiveShorts app. The HiveShorts App and this website are operated by Universal Content Group Limited (UCGL), the group’s company in Hong Kong.
Nicholas Xie 谢明心
Founder & Architect
A seasoned film and television producer and internet content distribution expert with more than ten years in the film and television content industry.
- 10+ yearsin the film and television content industry
- Multi-marketproven, hands-on cases taking Chinese content to overseas markets
- 10B+ viewsbuilt a short drama new-media account matrix
- 3M MAUran a short drama product with 3 million monthly active users
Nicholas has taken part in the distribution of a number of theatrical films, including Mel Gibson’s Hacksaw Ridge, starring Andrew Garfield, which grossed RMB 426 million at the China box office; S.M.A.R.T. Chase (released in some markets as The Shanghai Job), starring Orlando Bloom, Leo Wu, Simon Yam, Hannah Quinlivan and Lynn Hung; and the biopic Jackie, starring Natalie Portman.
He has also worked on the distribution of dozens of online films and web series, among them the urban romance My Adorable Husband (also known as My Stupid Cute Husband), directed by Ouyang Fenqiang and starring Yang Yang, Wang Jiajia, Jeremy Xu and Kan Qingzi.
In short dramas, he has served as producer or co-producer, or overseen company productions, on dozens of titles, including Wrong Love, Legacy of the Rakshasa, Reborn: Don’t Mess with the Royal Doctor Consort, Love Arrives When the Phoenix Returns, Dear Father, The Sacred Spring of Qinling, Clash of the Titans and Legend of Nanxi.
Beyond content, he has been deeply involved in execution and in the top-level design of asset structures. In 2025 he was invited, together with Nanpai Sanshu and others, to teach at the micro-short drama workshop of the Communication University of Zhejiang.
Company profile
HESHU Group (合恕寰宇) is a short drama operator and producer with full-network, multi-channel distribution capabilities. The group has three divisions: Technology, Culture and Film.
Who operates HiveShorts: the HiveShorts App and www.hiveshorts.com are operated by Universal Content Group Limited (UCGL), a Hong Kong company and a member of HESHU Group (合恕寰宇).
We have in-house expertise in technology development, content production and distribution. Through self-production, co-production, copyright operations, advertising, official distribution and overseas expansion, we deliver short drama content through mini-programs, apps and partner platforms.
To date we have produced and distributed nearly 1,000 short dramas, bringing quality content, merchants, brands and traffic together to monetise short-form content. Our end-to-end team covers creative planning, script development, production, promotion and operations, while our in-house R&D team builds the platforms behind them – a closed loop of content creation + technical support.
Cumulative views have exceeded 10 billion, and we have dubbed and released hundreds of multilingual short dramas in Southeast Asia and selected regions of Europe and the Americas.
Mission, vision & values
Mission
To enable every viewer to find resonance and joy.
Vision
To spread beauty and value to the world.
Content as the root
Craft compelling stories – never compromise on quality.
Users at the core
Stay close to audience needs and resonate with their emotions.
Innovation as the wing
Dare to break boundaries and embrace new platforms.
Integrity as the foundation
Uphold industry standards and work with trustworthy partners.
Positive energy as the soul
Spread positivity and carry social responsibility.
Our business
Production
Cinematic-standard short dramas: script polishing, filming, post-production, casting, costume, props and effects. 100+ self-produced titles.
Distribution
500+ titles distributed through strategic platform partnerships, precision promotion, data analysis and diverse monetisation models.
AIGC
AI-powered scripting, video production, editing and localisation into 20+ languages for scaled, cost-efficient output.
Short drama system
A self-developed platform for apps and mini-programs covering publishing, unlocking models, user operations and analytics.